Clean Creatives

An environmental nonprofit creates a stir around its new awards

Fossil Free Media and its Clean Creatives program needed a production and social media partner to help organize the first F-List Awards, a virtual awards show honoring the “best” (read: the worst) in greenwashing at major ad agencies, pr firms, and brands who should know better. 

Annmarie was tapped as a producer to coordinate talent, tech, digital assets, and messaging for the show. With her team, she also helped create their “For Your Consideration” social ad campaign, mocking the usual awards-season ad submissions, and created the social promo packaging for all of the talent.

After the awards were concluded, Nick created an awards submission packet on behalf of Fossil Free Media. This led to Clean Creatives being named one of Fast Company’s “World Changing Ideas.” The entry also yielded two Shorty Impact Awards, and the accompanying buzz led to an Audience Honor as well.

  • AdWeek’s “Ad of the Day”
  • 2x Shorty Impact Awards and an Audience Honor
  • Named to Fast Company’s World Changing Ideas 
  • Very angry Ad Age essay in response
  • Met client goals for views and engagement

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