The UCLA Law CRHLP is a new think tank and research center focused on reproductive justice. Thanks to our subject-matter expertise, PSE helped them define their brand and public communications, including website, digital, and press strategy, for the first time.
We helped them define their brand identity and strategy through a process focused on their core messaging, including their mission, program descriptions, and case studies. Then we brought this new content into a number of different formats, from a one-pager to slides to a video script. We collaborated with their webmaster to bring these changes to life on their website, within their nested system’s capabilities, and built an “experts” section for their staff’s SEO and press visibility. We created a new newsletter content template and archive, and trained their staff on how to work with the press to get the recognition they deserve.
The team was thrilled with the changes, and report that their new outreach techniques are helping them navigate the post-Dobbs, Trump Admin media and law landscape well.
