Early adopters of SEO-driven online sales, Bloom Botanics had developed a network of websites selling alternative lifestyle products to customers in Europe and the United Kingdom. These sites needed a lot of content to thrive—and that content had to be revamped constantly.
So we conducted a rolling, page-by-page content refresh for the company’s top-performing sites. This included expanding product pages with high-visibility keywords, updating FAQs, and reformatting everything from homepages to contact forms.
In addition to overhauling existing content, we also created new website material such as comparison pages and health explainers—threading the needle between pleasing Google’s SEO crawlers and making the site navigable for human users.
