As a Pulitzer Prize-winning investigative reporter for ProPublica, Jesse Eisinger wanted to make a splash with his book on the U.S. government’s failure to stop white collar crime, The Chickenshit Club. Having devoted more of his energy to reporting than self-promoting, his digital presence needed a full makeover.
We started by securing Eisinger’s book positive coverage in multiple tier 1 outlets. He was also invited onto podcasts catering to influential political audiences (see examples below). The cherry on top of the sundae was an invitation to SXSW, where he presented to a standing room-only crowd.
Behind the scenes, we also built Eisinger a new personal website, and helped him develop his own newsletter to reach his audience directly.
