Founded by British rugby stars George Kruis and Dominic Day, this wellness company sought to capitalize on the surge of public interest in health supplements like CBD while staying on the good side of regulators and mass market distributors.
We developed a multipronged content strategy roadmap to meet these objectives and enhance the company’s Google search results. The site’s product pages were revamped to clearly communicate benefits using tightly-controlled language to avoid regulatory issues, and new blog content was created to highlight the real world success stories of fourfive users.
To capitalize on the name recognition and sports celebrity of Kruis and Day, we also developed executive thought leadership in the form of op-eds and media talking points.
